13DE MARZO is a highly curated, luxury streetwear brand, which has grown in popularity in recent years due to its iconic collaborations. The brand has released successful collections with other well known brands such as Care Bears, Looney Tunes, Sesame Street, NASA, and Smiley. These collaborations have given fans of either brand an opportunity to buy and wear pieces that are original and personal. In line with their past collaborations with brands that spark feelings of nostalgia, 13DE MARZO’s newest collaboration is with Sanrio.
13DE MARZO was founded in 2018 with the mission of connecting people to the clothes they wear by helping them express themselves. Individuality was the core value of the brand, and it hoped to resonate with young adults through unique clothes and accessories that have a touch of nostalgia.
Since then, 13DE MARZO has quickly risen through the ranks of luxury streetwear, becoming a brand that is highly sought after by fans who want to express their personality and connect with their inner child through edgy and eye-catching clothes. 13DE MARZO has seen so much success since its inception that they even showcased a Spring/Summer 2024 collection at London Fashion Week.
When it comes to global brands with iconic characters and instant recognisability, Sanrio is the standard. Their characters have stood the test of time by continuing to grow in popularity. Many people grew up with Sanrio characters featured on their merchandise, whether it was clothes and accessories or toys and stationary. These characters bring immense feelings of nostalgia, making 13DE MARZO x Sanrio the perfect collaboration.
The capsule collection features Hello Kitty and Kuromi, two iconic Sanrio characters who have opposite styles and personalities. Hello Kitty is often associated with colors such as red, pink, and white, whereas Kuromi is associated with purple and black. Hello Kitty is known as friendly and bright, while Kuromi is known as sassy and mischievous. This contrast makes for a fun collection with pieces that match the personality of either character and can be mixed and matched.
The pieces in this collection flawlessly fit the personality of the character they are associated with. The Hello Kitty pieces are white and pink, and feature patterns and fabrics that are more girly. The Kuromi pieces are black and purple, with a deconstructed and edgy twist. Each piece in this collection is adorned with either a Hello Kitty or Kuromi stuffed toy, as well as the 13DE MARZO teddy bear.
This collaboration perfectly combines the nostalgic world of Sanrio with the avant-garde world of 13DE MARZO, offering fans a new take on Sanrio merchandise. The experimental designs feel personalized and have the power to inspire those who wear them to step out of their comfort zone. The 13DE MARZO x Sanrio collaboration has been long awaited, and the pieces in this collaboration are ones that fans of either brand will not want to miss.